Italy: online activities of travel website visitors using smartphone 2017

This statistic illustrates the number of unique visitors accessing travel websites in Italy in December 2017, broken down by type of online activity. According to data, there were about 7.8 million unique visitors on travel websites as of the time of survey, while the number of visitors who actually made a purchase (plane tickets, hotel accommodation or transportation services) was about three million.

Number of unique visitors accessing travel sites via smartphone in Italy in 2017, by online activity

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Source

Release date

May 2018

Region

Italy

Survey time period

December 2017

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Statistics on "Digital tourism in Italy"

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