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US: time spent by buyers of new cars on various websites in 2015

The statistic illustrates the time a new car buyer spent online to research their purchase in the United States (US), in 2015. On average, new car buyers spent 45 percent of the time they spent researching on websites, on the site of third parties. Only five percent of their time was spent on search engines.

Share of time spent on various websites by buyers who bought a new car in the United States (US) in 2015

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Sources

Release date

March 2016

Region

United States

Survey time period

March to May 2015

Number of respondents

2,131 respondents

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Statistics on "Back-to-college market"

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