Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Italy: awareness of Black Friday sales 2017

Have you ever heard about Black Friday?

by Statista Research Department, last edited Aug 9, 2019
Italy: awareness of Black Friday sales 2017 A survey published at the end of 2017 revealed that four percent of Italians did not know what Black Friday is. While the vast majority (52 percent) had heard of it the very same year. Moreover, the same survey showed that approximately 25 percent of respondents considered Black Friday to be just another consumption trend imported from the United States.
Black Friday popular among female customers and young-adults

According to another survey published in 2018, female consumers seemed to be more interested in Black Friday than male customers. In fact, the results showed that over 60 percent of Black Friday sales in 2017 were attributable to female customers. Moreover, when looking at the age of the Black Friday customers, young-adults between 25 and 34 years old accounted for 26 percent of the total Black Friday sales.

Black Friday’s increase in popularity

After being imported from the United States, where it marks the beginning of Christmas season shopping, Black Friday started to take hold also in Europe. In 2018, in countries such as Romania, Turkey and the United Kingdom (UK) as many as two out of three consumers took part in Black Friday shopping. In particular, Black Friday seems to be very popular in the United Kingdom, where the average expenditure per person was expected to reach almost 350 euros.
Show more

Have you ever heard about Black Friday?

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Christmas season shopping in the Netherlands"
  • Retail trade and spending behavior
The most important statistics
  • Gifts
  • E-commerce and m-commerce
  • Black Friday, Cyber Monday and Saint Nicholas
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statista Accounts: Access All Statistics. Starting from $588 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.