Italy: individuals purchasing during Black Friday sales 2017

This statistic reports the results of a survey investigating if individuals took advantage of the promotional sales during the Black Friday sales in Italy in 2017. According to data, the great majority of the respondents (68.6 percent) admitted that they did not purchase any good during the Black Friday sales.

Did you take advantage of the promotional sales during the Black Friday sales?

Share of respondents
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Source

Release date

November 2017

Region

Italy

Survey time period

November 24, 2017

Number of respondents

800 respondents

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The survey was conducted with a mixed methodology: CATI/CAWI.

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