Italy: top 10 digital original series 2018, by demand expressions

In December 2018, the Netflix’s series Narcos was the most popular original TV show in Italy, according to data provided by Parrot Analytics. The digital audience demand was different in other countries though. For instance, in France, Money Heist (La casa De Papel) reported the highest average demand expressions, while Narcos had the sixth position in the top ten ranking.

Netflix library

Rankings results vary because of different content available on SVOD’s catalogues worldwide. Netflix libraries have more content available in United States and UK than in any other country. If we take into consideration the movies available on the U.S. Netflix platform in 2017, other countries have less then 60 percent of it. Lastly, Italy had about 22 percent of the U.S. catalogue.

Netflix Italian library

Over the last year, the Italian Netflix catalogue reduced significantly. In September 2018, 4,818 different video products were available, while in April 2019 the Netflix library counted 3,327 movies and TV shows.

Most popular digital original television shows based on audience demand in Italy in December 2018

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Release date

January 2019



Survey time period

December 6-12, 2018

Supplementary notes

Demand Expressions®: A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a 'like'/comment.

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