Affluent consumer attitude towards brand loyalty worldwide in 2017

This statistic presents affluent consumer attitudes towards brand loyalty worldwide as of March 2017, by region. According to the findings, 80 percent of affluent consumers in the MENA region claimed there were very few brands they felt they could personally relate to; the same was true for 64 percent of consumers in APAC.

Affluent consumer attitude towards brand loyalty worldwide as of March 2017, by region

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Source

Release date

October 2017

Region

Worldwide

Survey time period

February to March, 2017

Number of respondents

5,500 respondents

Special properties

consumers representative of the wealthiest segments

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