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Frequency of skipping ads during podcasts according to listeners in Canada in 2017

This statistic presents the frequency of skipping ads during podcasts according to listeners in Canada as of summer 2017. The survey results show that 23 percent of monthly podcast listeners said they skipped ads all the time, while the same was true for 16 percent of power listeners.

Frequency of skipping ads during podcasts according to listeners in Canada as of summer 2017

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Sources

Release date

November 2017

Region

Canada

Survey time period

summer 2017

Number of respondents

*

Age group

18 years and older

Special properties

monthly podcast listeners; power listeners

Supplementary notes

*1,507 monthly podcast listeners; *377 power listeners;
Question: When you listen to podcasts that have ads, how often would you say skip the ads?
Monthly = Listened in past year & listen 1+x/month.
Power Listeners: Listen to podcasts at least 5 hours per week.

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