This statistic presents the frequency of skipping ads during podcasts according to listeners in Canada as of summer 2017. The survey results show that 23 percent of monthly podcast listeners said they skipped ads all the time, while the same was true for 16 percent of power listeners.
Frequency of skipping ads during podcasts according to listeners in Canada as of summer 2017
*1,507 monthly podcast listeners; *377 power listeners; Question: When you listen to podcasts that have ads, how often would you say skip the ads?
Monthly = Listened in past year & listen 1+x/month.
Power Listeners: Listen to podcasts at least 5 hours per week.
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Audience Insights, & Ulster Media. (November 15, 2017). Frequency of skipping ads during podcasts according to listeners in Canada as of summer 2017 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/788998/frequency-of-skipping-ads-during-podcasts-canada/?__sso_cookie_checker=failed
Audience Insights, und Ulster Media. "Frequency of skipping ads during podcasts according to listeners in Canada as of summer 2017." Chart. November 15, 2017. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/788998/frequency-of-skipping-ads-during-podcasts-canada/?__sso_cookie_checker=failed
Audience Insights, Ulster Media. (2017). Frequency of skipping ads during podcasts according to listeners in Canada as of summer 2017. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/788998/frequency-of-skipping-ads-during-podcasts-canada/?__sso_cookie_checker=failed
Audience Insights, and Ulster Media. "Frequency of Skipping Ads during Podcasts According to Listeners in Canada as of Summer 2017." Statista, Statista Inc., 15 Nov 2017, https://www.statista.com/statistics/788998/frequency-of-skipping-ads-during-podcasts-canada/?__sso_cookie_checker=failed
Audience Insights & Ulster Media, Frequency of skipping ads during podcasts according to listeners in Canada as of summer 2017 Statista, https://www.statista.com/statistics/788998/frequency-of-skipping-ads-during-podcasts-canada/?__sso_cookie_checker=failed (last visited March 15, 2025)
Frequency of skipping ads during podcasts according to listeners in Canada as of summer 2017 [Graph], Audience Insights, & Ulster Media, November 15, 2017. [Online]. Available: https://www.statista.com/statistics/788998/frequency-of-skipping-ads-during-podcasts-canada/?__sso_cookie_checker=failed
