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Italy: consumers' opinion on the influence of advertising 2016, by source

Share of consumers who think they are still influenced by advertising in Italy in 2016, by source

by Daniela Coppola, last edited Mar 5, 2018
Italy: consumers' opinion on the influence of advertising 2016, by source This statistic illustrates the share of adult consumers who thought that their choices were still being influenced by advertising in Italy in 2016. According to the survey, 31 percent of respondents stated that they were influenced by TV and print advertising. This was about the same share as respondents who believed that their consumer choices were affected by online advertising (29 percent).
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Share of consumers who think they are still influenced by advertising in Italy in 2016, by source

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