Italy: consumers' opinion on the influence of advertising 2016, by source

This statistic illustrates the share of adult consumers who thought that their choices were still being influenced by advertising in Italy in 2016. According to the survey, 31 percent of respondents stated that they were influenced by TV and print advertising. This was about the same share as respondents who believed that their consumer choices were affected by online advertising (29 percent).

Share of consumers who think they are still influenced by advertising in Italy in 2016, by source

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Source

Release date

June 2017

Region

Italy

Survey time period

2016

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source does not specify the number of respondents.

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Statistics on "Advertising in Italy"

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