Domestic cosmetics market size in Japan FY 2013-2023

Cosmetics shipments in Japan generated a market value of approximately 2.4 trillion Japanese yen in fiscal year 2022. The country is one of the world’s leading markets for cosmetic products. Skin care was the dominating category of the domestic beauty market. Within this segment, skin lotions were by far the most popular skin care product, catering to male and female consumers.

Who are Japan’s major beauty companies?

Leading Japanese cosmetics groups are regularly listed as some of the top global beauty manufacturers, including companies such as Shiseido, Kosé, and Pola Orbis, all operating on a multitude of successful sub-brands in Japan and abroad. Brands focusing primarily on the domestic market, such as Fancl additionally contribute to the major success story of the Japanese cosmetics industry.

What are current trends in Japanese beauty and skin care?

Japanese consumers value high quality products and state-of-the-art technologies when purchasing beauty goods. Therefore, dermatological cosmetics, brands involving doctor-researched and developed products, and recommended at medical facilities register surging sales in Japan.
The health and sustainability awareness of Japanese consumers add to the steady growth of natural and organic beauty products in Japan, following a general trend towards more conscious and wellness-related purchasing decisions.