Cosmetics shipments within Japan generated a market value of approximately 2.2 trillion Japanese yen in fiscal year 2020. The country is one of the world’s leading markets for cosmetic products. Skin care was the dominating category of the domestic beauty market. Within this segment, skin lotions were by far the most popular skin care product, catering to male and female consumers.
Who are Japan’s major beauty companies?
Leading Japanese cosmetics groups are regularly listed as some of the top global beauty manufacturers, including companies such as Shiseido, Kosé, and Pola Orbis, all operating on a multitude of successful sub-brands in Japan and abroad. Brands focusing primarily on the domestic market, such as Fancl additionally contribute to the major success story of the Japanese cosmetics industry.
What are current trends in Japanese beauty and skin care?
Japanese consumers value high quality products and state-of-the-art technologies when purchasing beauty goods. Therefore, dermatological cosmetics, brands involving doctor-researched and developed products, and recommended at medical facilities register surging sales in Japan.
The health and sustainability awareness of Japanese consumers add to the steady growth of natural and organic beauty products in Japan, following a general trend towards more conscious and wellness-related purchasing decisions.
Shipment value of the Japanese cosmetics market from fiscal year 2012 to 2020 with a forecast for 2021
(in trillion Japanese yen)
fiscal years 2012 to 2020; the Japanese fiscal years runs from April 1 to March 31 of the following year
Special properties
the market size is based on the shipment value at brand manufacturers
Supplementary notes
*Forecast.
Research targets were cosmetic brand manufacturers, cosmetic contract manufacturers, cosmetic raw material makers and trading firms, and distributors.
Data prior to FY 2016 comes from previous reporting.
1 Japanese yen equals 0.0087 U.S. dollars or 0.0078 euros as of January 2021.
Values have been rounded.
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Yano Research. (October 27, 2021). Shipment value of the Japanese cosmetics market from fiscal year 2012 to 2020 with a forecast for 2021 (in trillion Japanese yen) [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/790012/japan-domestic-cosmetics-market-shipment-value/
Yano Research. "Shipment value of the Japanese cosmetics market from fiscal year 2012 to 2020 with a forecast for 2021 (in trillion Japanese yen)." Chart. October 27, 2021. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/790012/japan-domestic-cosmetics-market-shipment-value/
Yano Research. (2021). Shipment value of the Japanese cosmetics market from fiscal year 2012 to 2020 with a forecast for 2021 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/790012/japan-domestic-cosmetics-market-shipment-value/
Yano Research. "Shipment Value of The Japanese Cosmetics Market from Fiscal Year 2012 to 2020 with a Forecast for 2021 (in Trillion Japanese Yen)." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/790012/japan-domestic-cosmetics-market-shipment-value/
Yano Research, Shipment value of the Japanese cosmetics market from fiscal year 2012 to 2020 with a forecast for 2021 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/790012/japan-domestic-cosmetics-market-shipment-value/ (last visited May 21, 2022)