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Domestic cosmetics market size in Japan FY 2012-2020

Cosmetics shipments within Japan generated a market value of approximately 2.7 trillion Japanese yen in fiscal year 2019. The country is one of the world’s leading markets for cosmetic products. Skin care was the dominating category of the domestic beauty market. Within this segment, skin lotions were by far the most popular skin care product.

Who are Japan’s major beauty companies?

Leading Japanese cosmetics groups are regularly listed as some of the top global beauty manufacturers, including companies such as Shiseido, Kosé or Pola Orbis, all operating on a multitude of successful sub-brands in Japan and abroad. Brands focusing primarily on the domestic market, such as Fancl additionally contribute to the major success story of the Japanese cosmetics industry.

What are current trends in Japanese beauty and skin care?

Japanese consumers value high quality products and state-of-the-art technologies when purchasing beauty goods. Therefore, dermatological cosmetics, brands involving doctor-researched and developed products, and recommended at medical facilities register surging sales in Japan.
The health and sustainability awareness of Japanese consumers add to the steady growth of natural and organic beauty products in Japan, following a general trend towards more conscious and wellness-related purchasing decisions.
Sheet masks continue to be popular in Japan, often sold in multipacks and as limited editions.

Shipment value of the Japanese cosmetics market from fiscal year 2012 to 2019 with a forecast for 2020

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Release date

October 2020



Survey time period

fiscal years 2012 to 2019; the Japanese fiscal years runs from April 1 to March 31 of the following year

Special properties

the market size is based on the shipment value at brand manufacturers

Supplementary notes

Research targets were cosmetic brand manufacturers, cosmetic contract manufacturers, cosmetic raw material makers and trading firms, and distributors.

Data prior to FY 2015 comes from previous reporting.
1 Japanese yen equals 0.0096 U.S. dollars or 0.0080 euros as of December 2020.
Values have been rounded.

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Statistics on "Beauty industry in Japan"

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