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Factors that drive U.S. consumers to purchase on Amazon in 2017, by age group

What factors drive you do purchase on Amazon?

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Source

Release date

July 2017

Region

United States

Survey time period

March 2017

Number of respondents

1,004 respondents

Age group

18 years and older

Special properties

consumers who have received a marketing e-mail in the past year.

Supplementary notes

Source defines the age groups surveyed as: Centennials/Generation Z (consumers under the age of 21);
Millennials/Generation Y (22 to 37 years old);
Generation X (ages 38 to 52);
Baby Boomers (ages 53-71)

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