What factors drive you do purchase on Amazon?

Factors that drive U.S. consumers to purchase on Amazon in 2017, by age group This statistic presents the driving factors that influence consumers in the United States to make a purchase on Amazon in 2017, by age group. According to the findings, the primary factor that drove individuals across all age groups to make a purchase on Amazon was the price of an item. The outcome of this factor ranged from 71 percent for Generation Z, to 76 percent for Generation Y, to 78 percent for Generation X, and lastly 77 percent for Baby Boomers.
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CentennialMillennialGeneration XBaby Boomer
Price71%76%78%77%
Prime benefits53%55%49%47%
Convenience53%49%63%70%
Fast shipping42%46%45%37%
Selection29%32%42%59%
Reliability25%22%28%34%
Reviews23%18%17%21%
Easy returns22%22%28%18%
CentennialMillennialGeneration XBaby Boomer
Price71%76%78%77%
Prime benefits53%55%49%47%
Convenience53%49%63%70%
Fast shipping42%46%45%37%
Selection29%32%42%59%
Reliability25%22%28%34%
Reviews23%18%17%21%
Easy returns22%22%28%18%
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Description Source More information
This statistic presents the driving factors that influence consumers in the United States to make a purchase on Amazon in 2017, by age group. According to the findings, the primary factor that drove individuals across all age groups to make a purchase on Amazon was the price of an item. The outcome of this factor ranged from 71 percent for Generation Z, to 76 percent for Generation Y, to 78 percent for Generation X, and lastly 77 percent for Baby Boomers.
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Release date
July 2017
Region
United States
Survey time period
March 2017
Number of respondents
1,004 respondents
Age group
18 years and older
Special properties
consumers who have received a marketing e-mail in the past year.
Supplementary notes
Source defines the age groups surveyed as: Centennials/Generation Z (consumers under the age of 21);
Millennials/Generation Y (22 to 37 years old);
Generation X (ages 38 to 52);
Baby Boomers (ages 53-71)

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