Factors that drive U.S. consumers to purchase on Amazon in 2017, by age group

This statistic presents the driving factors that influence consumers in the United States to make a purchase on Amazon in 2017, by age group. According to the findings, the primary factor that drove individuals across all age groups to make a purchase on Amazon was the price of an item. The outcome of this factor ranged from 71 percent for Generation Z, to 76 percent for Generation Y, to 78 percent for Generation X, and lastly 77 percent for Baby Boomers.

What factors drive you do purchase on Amazon?

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Source

Release date

July 2017

Region

United States

Survey time period

March 2017

Number of respondents

1,004 respondents

Age group

18 years and older

Special properties

consumers who have received a marketing e-mail in the past year.

Supplementary notes

Source defines the age groups surveyed as: Centennials/Generation Z (consumers under the age of 21);
Millennials/Generation Y (22 to 37 years old);
Generation X (ages 38 to 52);
Baby Boomers (ages 53-71)

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