Factors that drive U.S. consumers to purchase on Amazon in 2017, by age group

What factors drive you do purchase on Amazon?

by J. Clement, last edited Jan 3, 2018
Factors that drive U.S. consumers to purchase on Amazon in 2017, by age group This statistic presents the driving factors that influence consumers in the United States to make a purchase on Amazon in 2017, by age group. According to the findings, the primary factor that drove individuals across all age groups to make a purchase on Amazon was the price of an item. The outcome of this factor ranged from 71 percent for Generation Z, to 76 percent for Generation Y, to 78 percent for Generation X, and lastly 77 percent for Baby Boomers.
Show more

What factors drive you do purchase on Amazon?

You need to log in to download this statistic
Register for free
Already a member?
Log in
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format

All Information
in one Presentation


Everything On "Amazon" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Amazon"
  • Company overview
  • Benchmark
  • Marketplace vs. direct sales
  • User demographics
  • User behavior
The most important statistics
  • Digital media
  • Smart devices
  • Amazon Web Services
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.