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Leading product categories shopper bought online on Black Friday in 2017, by share of total sales

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Leading product categories shoppers bought online on Black Friday 2017 This statistic shows the leading product categories shoppers bought online on Black Friday in 2017, by share of total sales. That year, online shoppers mainly bought products out of the category fashion and accessories, which made up for roughly 30 percent of the total sales generated on Black Friday. Other profitable categories were beauty and health, as well as electronics and mobile phones.
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Share of total sales
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Share of total sales
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This statistic shows the leading product categories shoppers bought online on Black Friday in 2017, by share of total sales. That year, online shoppers mainly bought products out of the category fashion and accessories, which made up for roughly 30 percent of the total sales generated on Black Friday. Other profitable categories were beauty and health, as well as electronics and mobile phones.
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Release date
November 2017
Region
Sweden
Survey time period
2017
Special properties
online sales
Supplementary notes
Shown are only the three product categories that generated the highest sales.
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