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Italy: Millennials' opinion on the influence of advertising 2016, by source
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Italy: Millennials' opinion on the influence of advertising 2016, by source
Share of Millennial consumers who think they are still influenced by advertising in Italy in 2016, by source
by Daniela Coppola,
last edited
Mar 5, 2018
This statistic illustrates the share of Millennial consumers who thought that their choices were still being influenced by advertising in Italy in 2016. According to the survey, 36 percent of respondents stated that they were influenced by TV and print advertising. This was about the same share as respondents who believed that their consumer choices were affected by online advertising (35 percent).
Share of Millennial consumers who think they are still influenced by advertising in Italy in 2016, by source
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Description
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by Daniela Coppola,
last edited
Mar 5, 2018
This statistic illustrates the share of Millennial consumers who thought that their choices were still being influenced by advertising in Italy in 2016. According to the survey, 36 percent of respondents stated that they were influenced by TV and print advertising. This was about the same share as respondents who believed that their consumer choices were affected by online advertising (35 percent).
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- Release date
- June 2017
- Region
- Italy
- Survey time period
- 2016
- Age group
- 27-36 years
- Special properties
- generation Y
- Method of interview
- Online survey
- Supplementary notes
- The source does not specify the number of respondents.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2017
More information
- Region
- Italy
- Survey time period
- 2016
- Age group
- 27-36 years
- Special properties
- generation Y
- Method of interview
- Online survey
- Supplementary notes
- The source does not specify the number of respondents.
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Statistics on "Advertising in Italy"
- Overview
The most important statistics
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)Advertising spending in Italy 2011-2018
- Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)Digital ad spending per internet user in Italy 2010-2016
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)Advertising spending in Italy 2009-2019, by medium
- Forecasts of Italy's share of Western Europe spending on internet advertising from 2016 to 2020Italian share of Western Europe spending in internet advertising 2016-2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending out-of-home advertising
- Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)Italy: advertising agencies employees 2012-2014
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)Italy: advertising material producers 2012-2014
- Distribution of advertising expenditure in Italy in 2016, by mediaItaly: share of advertising industry expenditure 2016
- Advertising companies
The most important statistics
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platformDaily online reach of Banzai Advertising in Italy 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platformItaly: daily online reach of advertising company REA Group 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platformItaly: daily online reach of agency Good Move 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platformItaly: daily online reach of advertising network HiMedia Group 2016, by platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from January to June 2019, by access device Daily online reach of company Manzoni Advertising in Italy 2019, by device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from January to Juen 2019, by device Daily online reach of advertising company Athesis Editrice in Italy 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from January to June 2019, by access device Daily online reach of advertising agency Mediamond in Italy 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from January to June 2019, by access device Daily online reach of advertising agency Piemmeonline Italy 2019, by access device
- Traditional media
The most important statistics
- Expenditure of the out-of-home advertising industry in Italy from 2012 to 2016 (in million euros)Italy: out-of-home media industry spending 2012-2016
- Advertising spending of entertainment and media industry in Italy from 2013 to 2017 (in million euros)Italy: entertainment and media industry advertising 2013-2017
- Advertising spending of the business to-business industry in Italy from 2013 to 2017 (in million euros)Italy: B2B industry advertising 2013-2017
- Advertising spending of the cinema industry in Italy from 2013-2017 (in million euros)Italy: cinema industry advertising 2013-2017
- Advertising spending of the magazine industry in Italy from 2012 to 2016, by category (in million euros)Italy: magazine industry advertising spending 2012-2016, by category
- Advertising spending of the music and podcasts industry in Italy from 2013 to 2017 (in million euros)Italy: music industry advertising 2013-2017
- Advertising spending of the newspaper industry in Italy from 2013 to 2017 (in million euros)Italy: newspaper industry advertising 2013-2017
- Advertising spending of the radio industry in Italy from 2013-2017 (in million euros)Italy: radio industry advertising 2013-2017
- Digital media
The most important statistics
- Share of the media market value in Italy in 2018, by sector Media market share in Italy 2018
- Market share of the internet advertising sector in Italy from 2014 to 2016, by access platformItaly: internet advertising market share 2014-2016, by access
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales methodShare of digital advertising spending in Italy 2015 and 2019, by sales method
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019Digital share of advertising spending in Italy 2013-2019
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in European countries 2018
- Advertising spending of the internet industry in Italy from 2013 to 2017 (in million euros)Italy: internet industry advertising 2013-2017
- Advertising spending of the video games industry in Italy from 2013-2017 (in million euros)Italy: video games industry advertising 2013-2017
- Market value of the internet advertising industry in Italy from 2008 to 2018 (in billion euros)Internet advertising market value in Italy 2008-2018
- Ad blocking devices
The most important statistics
- On which device did you install an Ad Blocker?Italy: installation of Ad Blocking devices in 2015
- Share of awareness of Ad Blocking devices in Italy as of 2015, by age and genderItaly: awarnesess of Ad Blocking devices 2015, by age and gender
- Share of installation of Ad Blocking devices in Italy as of 2015, by age and genderItaly: installation of Ad Blocking devices 2015, by age and gender
- Reasons for installing an ad blocker on a device in Italy in 2015Italy: reasons for using an ad blocker in 2015
- Internet websites can publish their contents thanks to revenue derived from advertising. Did you ever think about it?Italy: opinion on advertising pact in Internet 2015
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Statistics
- Mobile advertising activities among millennial smartphone users in the UK 2013
- Attention paid to online advertising among millennials Mexico 2016
- Italy: consumers' opinion on the influence of advertising 2016, by source
- Italy: increase in the online advertising effectiveness 2016, by consumer type
- Digital advertising spending quarterly in the Netherlands Q1 2013-Q3 2015, by format
- Advertising viewability worldwide 2014, by ad size
- Advertising viewability worldwide 2014, by industry content
- Italy: awareness of Ad Blocking devices 2015
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- Online ad spend in Australia 2015-2018, by type
Studies
- Online advertising metrics
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in the Netherlands
- Advertising in Belgium
- BRICS advertising
- Digital advertising in North America
- Advertising in Africa
- Programmatic advertising
- Digital advertising in the United Kingdom (UK)
- Advertising in Italy
- Digital advertising in Canada
- Advertising consumption and perception
- Europe AdEx Benchmark 2018
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Statistics on "Advertising in Italy"
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)
- Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)
- Forecasts of Italy's share of Western Europe spending on internet advertising from 2016 to 2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020
- Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)
- Distribution of advertising expenditure in Italy in 2016, by media
- Leading celebrities working as fashion testimonials in Italy in 2016, by number of messages on social media (in 1,000)
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from January to June 2019, by access device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from January to Juen 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from January to June 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from January to June 2019, by access device
- Average unique daily internet audience of advertising agency RCS in Italy from January to June 2019, by access device
- Average unique daily internet audience of advertising sales house WebSystem - Gruppo 24 Ore in Italy from January to June 2019, by access device
- Expenditure of the out-of-home advertising industry in Italy from 2012 to 2016 (in million euros)
- Advertising spending of entertainment and media industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the business to-business industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the cinema industry in Italy from 2013-2017 (in million euros)
- Advertising spending of the magazine industry in Italy from 2012 to 2016, by category (in million euros)
- Advertising spending of the music and podcasts industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the newspaper industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the radio industry in Italy from 2013-2017 (in million euros)
- Advertising spending of the television and video industry in Italy from 2013-2017 (in million euros)
- Share of the media market value in Italy in 2018, by sector
- Market share of the internet advertising sector in Italy from 2014 to 2016, by access platform
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales method
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)
- Advertising spending of the internet industry in Italy from 2013 to 2017 (in million euros)
- Advertising spending of the video games industry in Italy from 2013-2017 (in million euros)
- Market value of the internet advertising industry in Italy from 2008 to 2018 (in billion euros)
- On which device did you install an Ad Blocker?
- Share of awareness of Ad Blocking devices in Italy as of 2015, by age and gender
- Share of installation of Ad Blocking devices in Italy as of 2015, by age and gender
- Reasons for installing an ad blocker on a device in Italy in 2015
- Internet websites can publish their contents thanks to revenue derived from advertising. Did you ever think about it?
- Mobile advertising activities performed by millennial smartphone users (18 to 24) in the United Kingdom (UK) as of March 2013
- Do you pay attention to online advertising?
- Share of consumers who think they are still influenced by advertising in Italy in 2016, by source
- Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type
- Digital advertising spending in the Netherlands from 1st quarter 2013 to 3rd quarter 2015, by format (in million euros)*
- Share of online advertising viewability worldwide in 2014, by ad size*
- Share of online advertising viewability worldwide in 2014, by industry content
- Share of awareness of Ad Blocking devices in Italy as of 2015
- Share of individuals using adblock software in Sweden from January 2015 to August 2016
- Online advertising spending in Australia between 2015 and 2018, by type (in million Australian dollars)
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