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Italy: Millennials' opinion on the influence of advertising 2016, by source

Share of Millennial consumers who think they are still influenced by advertising in Italy in 2016, by source

Italy: Millennials' opinion on the influence of advertising 2016, by source This statistic illustrates the share of Millennial consumers who thought that their choices were still being influenced by advertising in Italy in 2016. According to the survey, 36 percent of respondents stated that they were influenced by TV and print advertising. This was about the same share as respondents who believed that their consumer choices were affected by online advertising (35 percent).
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Share of Millennial consumers who think they are still influenced by advertising in Italy in 2016, by source

Share of respondents
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Share of respondents
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This statistic illustrates the share of Millennial consumers who thought that their choices were still being influenced by advertising in Italy in 2016. According to the survey, 36 percent of respondents stated that they were influenced by TV and print advertising. This was about the same share as respondents who believed that their consumer choices were affected by online advertising (35 percent).
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