This statistic illustrates the share of Millennial consumers who thought that their choices were still being influenced by advertising in Italy in 2016. According to the survey, 36 percent of respondents stated that they were influenced by TV and print advertising. This was about the same share as respondents who believed that their consumer choices were affected by online advertising (35 percent).
Share of Millennial consumers who think they are still influenced by advertising in Italy in 2016, by source
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GfK. (June 12, 2017). Share of Millennial consumers who think they are still influenced by advertising in Italy in 2016, by source [Graph]. In Statista. Retrieved February 22, 2020, from https://www.statista.com/statistics/790257/millennials-opinion-on-advertising-s-influence-by-source-in-italy/
GfK. "Share of Millennial consumers who think they are still influenced by advertising in Italy in 2016, by source." Chart. June 12, 2017. Statista. Accessed February 22, 2020. https://www.statista.com/statistics/790257/millennials-opinion-on-advertising-s-influence-by-source-in-italy/
GfK. (2017). Share of Millennial consumers who think they are still influenced by advertising in Italy in 2016, by source. Statista. Statista Inc.. Accessed: February 22, 2020. https://www.statista.com/statistics/790257/millennials-opinion-on-advertising-s-influence-by-source-in-italy/
GfK. "Share of Millennial Consumers Who Think They Are Still Influenced by Advertising in Italy in 2016, by Source." Statista, Statista Inc., 12 Jun 2017, https://www.statista.com/statistics/790257/millennials-opinion-on-advertising-s-influence-by-source-in-italy/
GfK, Share of Millennial consumers who think they are still influenced by advertising in Italy in 2016, by source Statista, https://www.statista.com/statistics/790257/millennials-opinion-on-advertising-s-influence-by-source-in-italy/ (last visited February 22, 2020)
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