This statistic illustrates the share of Italian consumers who purchased products after clicking on an online ad more often in 2016 than they had done in the previous year. According to the survey, this statement applied to 16 percent of millennials and 31 percent of the so called leading edge consumers. This was more than double the figure for the whole sample (13 percent).
Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type
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GfK. (June 12, 2017). Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/790280/online-advertising-effectiveness-in-italy/
GfK. "Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type." Chart. June 12, 2017. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/790280/online-advertising-effectiveness-in-italy/
GfK. (2017). Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type. Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/790280/online-advertising-effectiveness-in-italy/
GfK. "Share of Consumers Who Purchased a Product after Clicking on An Online Ad in Italy More Often* in 2016, by Consumer Type." Statista, Statista Inc., 12 Jun 2017, https://www.statista.com/statistics/790280/online-advertising-effectiveness-in-italy/
GfK, Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type Statista, https://www.statista.com/statistics/790280/online-advertising-effectiveness-in-italy/ (last visited February 01, 2023)
Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type [Graph], GfK, June 12, 2017. [Online]. Available: https://www.statista.com/statistics/790280/online-advertising-effectiveness-in-italy/