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Italy: increase in the online advertising effectiveness 2016, by consumer type

Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type

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Source

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Release date

June 2017

Region

Italy

Survey time period

2016

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Compared to the previous year.
**Early adopters, influencers, passionate shoppers.
***Aged between 27 and 36.
The source does not specify the number of respondents.

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