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Italy: increase in the online advertising effectiveness 2016, by consumer type
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Italy: increase in the online advertising effectiveness 2016, by consumer type
Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type
This statistic illustrates the share of Italian consumers who purchased products after clicking on an online ad more often in 2016 than they had done in the previous year. According to the survey, this statement applied to 16 percent of millennials and 31 percent of the so called leading edge consumers. This was more than double the figure for the whole sample (13 percent).
Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type
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Description
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This statistic illustrates the share of Italian consumers who purchased products after clicking on an online ad more often in 2016 than they had done in the previous year. According to the survey, this statement applied to 16 percent of millennials and 31 percent of the so called leading edge consumers. This was more than double the figure for the whole sample (13 percent).
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- Release date
- June 2017
- Region
- Italy
- Survey time period
- 2016
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- *Compared to the previous year. **Early adopters, influencers, passionate shoppers. ***Aged between 27 and 36. The source does not specify the number of respondents.
Source
- Show sources information
- Show publisher information
- Release date
- June 2017
More information
- Region
- Italy
- Survey time period
- 2016
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- *Compared to the previous year. **Early adopters, influencers, passionate shoppers. ***Aged between 27 and 36. The source does not specify the number of respondents.
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