Share of consumers being loyal to the brands they use or visit Italy 2017, by sector

This statistic illustrates the share of consumers who rated high the level of loyalty for brands they use of frequently visit in Italy in 2017, broken down by sector. According to data, loyalty to financial services is the highest across all sectors at 74 percent. Loyalty to retail brands came second with 69 percent of the consumers rating high their own level of loyalty to brands they use or frequently visit.

Percentage of consumers who rated high the level of loyalty for brands they use or frequently visit in Italy in 2017, by sector

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Source

Release date

December 2017

Region

Italy

Survey time period

August-September 2017

Supplementary notes

High rate includes 5, 6 and 7 out of a scale of 1 to 7, where 1=low loyalty and 7=high loyalty.

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Statistics on "Retail trade in the United Kingdom (UK)"

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