Individuals who turn to family when they want to buy something in the UK in 2017

This statistic displays the share of generational groups who turned to family and friends when they want to buy something in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group turned to family and friends the most was the Gen X group, with ten percent preferring to purchase goods this way. The generational groups who turned to family and friends the least were the Millennials and Boomers groups, with eight percent of respondents from this group favouring this method of shopping.

Share of generational groups who first turn to family and friends when they want to buy something in the United Kingdom (UK) in 2017

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Source

Release date

November 2017

Region

United Kingdom

Survey time period

2017

Number of respondents

2,500 respondents

Age group

16 years and older

Supplementary notes

Generations defined as:
Gen Z: 16-21 years Millennials: 22-35 years Gen X: 36-55 years Boomers: 56+ years
These age bands have been weighted to represent the UK population, as has gender (49% male, 51% female)

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