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Individuals who turn to family when they want to buy something in the UK in 2017

Share of generational groups who first turn to family and friends when they want to buy something in the United Kingdom (UK) in 2017

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Source

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Attest
Release date

November 2017

Region

United Kingdom

Survey time period

2017

Number of respondents

2,500 respondents

Age group

16 years and older

Supplementary notes

Generations defined as:
Gen Z: 16-21 years Millennials: 22-35 years Gen X: 36-55 years Boomers: 56+ years
These age bands have been weighted to represent the UK population, as has gender (49% male, 51% female)

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Statistics on "Generation gap in the U.S."

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