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Individuals who turn to social media when they want to shop in the UK in 2017
Individuals who turn to social media when they want to shop in the UK in 2017
Share of generational groups who first turn to social media when they want to purchase something in the United Kingdom (UK) in 2017
by Daniel Clark,
last edited
Nov 27, 2018
This statistic displays the share of generational groups who turned to social media when they want to purchase goods in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group who turned to social media the most was the Gen Z group, with 16 percent preferring to purchase goods this way. The generational group who turned to social media the least was the Boomers group, with only one percent of respondents from this group favouring this method of shopping.
Share of generational groups who first turn to social media when they want to purchase something in the United Kingdom (UK) in 2017
Loading statistic...
| Share of respondents | |
|---|---|
| Gen Z | 16% |
| Millennials | 5% |
| Gen X | 4% |
| Boomers | 1% |
| Share of respondents | |
|---|---|
| Gen Z | 16% |
| Millennials | 5% |
| Gen X | 4% |
| Boomers | 1% |
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by Daniel Clark,
last edited
Nov 27, 2018
This statistic displays the share of generational groups who turned to social media when they want to purchase goods in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group who turned to social media the most was the Gen Z group, with 16 percent preferring to purchase goods this way. The generational group who turned to social media the least was the Boomers group, with only one percent of respondents from this group favouring this method of shopping.
- Source
- Attest
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- Release date
- November 2017
- Region
- United Kingdom
- Survey time period
- 2017
- Number of respondents
- 2,500 respondents
- Age group
- 16 years and older
- Supplementary notes
-
Generations defined as:
Gen Z: 16-21 years Millennials: 22-35 years Gen X: 36-55 years Boomers: 56+ years
These age bands have been weighted to represent the UK population, as has gender (49% male, 51% female)
Source
- Source
- Attest
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2017
More information
- Region
- United Kingdom
- Survey time period
- 2017
- Number of respondents
- 2,500 respondents
- Age group
- 16 years and older
- Supplementary notes
-
Generations defined as:
Gen Z: 16-21 years Millennials: 22-35 years Gen X: 36-55 years Boomers: 56+ years
These age bands have been weighted to represent the UK population, as has gender (49% male, 51% female)
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