Individuals who are impulsive buyers 2017

This statistic displays the share of generational groups who in impulsive buyers in the United Kingdom (UK) in 2017. When asked if they are impulsive buyers, the generational group who agreed identified with this most was the Gen Z group with 41 percent stating that they are impulsive buyers. The group who agreed with this the least was the Gen X group, with 32 percent claiming that they are impulsive buyers.

Share of generational groups who are impulsive buyers in the United Kingdom (UK) in 2017

Characteristic	Share of respondents
Gen Z	41%
Millennials	34%
Gen X	32%
Boomers	16%

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Release date

November 2017

More information

Region

United Kingdom

Survey time period

2017

Number of respondents

2,500 respondents

Age group

16 years and older

Supplementary notes

Generations defined as:
Gen Z: 16-21 years Millennials: 22-35 years Gen X: 36-55 years Boomers: 56+ years
These age bands have been weighted to represent the UK population, as has gender (49% male, 51% female)

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