Individuals who frequently recommend products 2017

This statistic displays the share of generational groups who frequently recommend products or services in the United Kingdom (UK) in 2017. When asked if frequently recommend products or services, the generational group who agreed with this the most was the Gen Z group with 42 percent stating that they do so. The group who agreed with this the least was the Boomers group, with only 17 percent claiming that they frequently recommend products or services.

Share of generational groups who frequently recommend products or services in the United Kingdom (UK) in 2017

Characteristic	Share of respondents
Gen Z	42%
Millennials	41%
Gen X	38%
Boomers	17%

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Release date

November 2017

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Region

United Kingdom

Survey time period

2017

Number of respondents

2,500 respondents

Age group

16 years and older

Supplementary notes

Generations defined as:
Gen Z: 16-21 years Millennials: 22-35 years Gen X: 36-55 years Boomers: 56+ years
These age bands have been weighted to represent the UK population, as has gender (49% male, 51% female)

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