Survey on social media ads and personal interests in Norway 2017, by age and degree

This statistic displays the result of a survey showing the share of people in Norway who believe that social media ads reflect their personal interests in 2017, by degree and age. During the survey period of 2017, 7 percent of respondents in Norway of the so-called Generation Z, aged 14 to 19 years, stated that advertisement shown on social media corresponded to a very high degree to their own personal interests.

Share of people in Norway who believe social media ads reflect their interests in 2017, by degree and age

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Source

Release date

October 2017

Region

Norway

Survey time period

May to June, 2017

Number of respondents

2,010 respondents

Age group

14-75 years

Method of interview

Online survey

Supplementary notes

The stated generations refer to the following age groups:
Generation Z: 14-19 years,
Millennials: 20-33 years,
Generation X: 34-50 years,
Baby Boomers: 51-69 years,
Matures: 70 years and older.

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