Norway: amount of ads in internet newspapers, by age 2018

This statistic displays the result of a survey on the opinion about the amount of ads in internet newspapers in Norway in 2018, by age. According to Deloitte, 4 percent of respondents in Norway of the so-called Generation Z, aged 14 to 20years, stated that they would like to to see more ads in internet newspaper, while only 1 percent in the age group 35 to 51 years (Generation X) were of the same opinion.

Opinion on the amount of ads in internet newspapers in Norway in 2018, by age

Characteristic	I would like to see more ads	I think there is an appropriate amount of ads	I think there are too many ads
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Release date

November 2018

More information

Region

Norway

Survey time period

2018

Number of respondents

2,021 respondents

Age group

14-75 years

Method of interview

Online survey

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

Missing percentage points to 100 percent are probably due to rounding.

The stated generations refer to the following age groups:
Generation Z: 14-20 years,
Millennials: 21-34 years,
Generation X: 35-51 years,
Baby Boomers: 52-70 years,
Matures: 71 years and older.

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