Consumer awareness of and attitude towards GDPR legislation in the UK 2017

This statistic shows the results of a survey on how aware consumers were of their rights regarding data protection under the upcoming GDPR legislation in the United Kingdom (UK) as of December 2017. The survey, that looked into consumer attitudes towards sharing their personal data with businesses, found that 70 percent of respondents stated to never have heard of the new data protection regulations that will apply from March 2018 onwards.

Share of respondents that agreed with the following statements on data privacy and the upcoming GDPR legislation in the United Kingdom (UK) as of December 2017

Share of respondents
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Release date

December 2017


United Kingdom

Survey time period

December 2017*

Number of respondents

373 respondents

Method of interview

Telephone interviews and online survey

Supplementary notes

* The source does not specify the date of the survey.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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Statistics on "Data usage in marketing and advertising "

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