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Italy: media influencing products discovery in 2016

How did you discover new products?

by Daniela Coppola, last edited Feb 23, 2018
Italy: media influencing products discovery in 2016 This statistic illustrates the influence of media on individuals in discovering new products in Italy in 2016. According to survey results, social media influenced 33 percent of respondents letting them discover news products, while friends personal advices overcame had a higher influence if compared to TV commercials or advertising on magazines and newspapers.
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How did you discover new products?

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