Leading TV markets in Canada 2023, by number of viewers

Toronto-Hamilton was the largest TV market in Canada in the broadcast year 2023. With approximately 8.3 million viewers, the metropolitan area recorded almost twice as many viewers as second-ranked Montreal. 

TV viewing behavior and trends

While traditional media formats are gradually losing audiences due to the ever-increasing popularity of digital news or entertainment channels, television viewership in Canada remains comparatively stable. As of January 2020, 82 out of 100 Canadian households subscribed to a pay TV service, and according to the latest estimates, the number of TV viewers in Canada rose to 28.3 million that year. Considering that audiences spent more time at home during the coronavirus (COVID-19) pandemic, it comes as no surprise that the average daily time spent watching television in Canada also jumped from 184 minutes in 2019 to 194 minutes in 2020. 

Canadian TV ratings and preferences

In 2022, television reached more than 86 percent of Canadian adults every week. When asked about their viewing habits and preferences in a nationwide survey, a majority of respondents listed comedies and dramas as their preferred TV genres. Correspondingly, “District 31” was the most viewed regularly scheduled network program in Canada in the 2021/22 season with over 1.8 million viewers. The popular crime drama aired on SRC, which has been one of Canada’s most watched television networks for several years.