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Loyalty programs: importance of data privacy among consumers in Great Britain 2016

How important are the following factors for you when it comes to collecting personal data in the context of a loyalty program?

by Tugba Sabanoglu, last edited Jun 5, 2018
Loyalty programs: importance of data privacy among consumers in Great Britain 2016 This statistic shows the results of a 2016 survey in which consumers in Great Britain were asked how important the following factors are for them when it comes to collecting personal data in the context of a loyalty program. For those surveyed, transparency and ability to easily unsubscribe appear to be most crucial when using loyalty programs, with 57 percent and 53 percent of respondents, respectively, quoting these factors as quite important.
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How important are the following factors for you when it comes to collecting personal data in the context of a loyalty program?

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Statistics on "Customer loyalty schemes in the UK"
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