Italy: frozen food shopping and consuming frequency in 2016

This statistic displays the purchase and consuming frequency of frozen food consumers in Italy in 2016. According to data, the general trend showed a moderate consumption of frozen food products, as 76 percent of respondents usually purchased frozen food once a month and ate it sometimes. Besides, 30 percent of consumers tried to avoid frozen food and had it quite rarely.

How often do you purchase and consume frozen food?

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Source

Release date

November 2016

Region

Italy

Survey time period

2016

Number of respondents

1,000 respondents

Age group

25-65 years

Special properties

Frozen food consumers

Method of interview

Computer-assisted web interviews (CAWI)

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