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Interest in personalized offers based on personal data in Great Britain 2016, by age

This statistic shows the results of a 2016 survey in which respondents in the United Kingdom (UK) were asked if it is desirable for them to receive personalized offers based on their personal data, broken down by age group. Among those surveyed, 18 to 24 year olds are most interested in receiving personalized offers based on their data, with 62 percent saying that this is desirable for them, compared to 32 percent of 55 to 65 year olds.

Share of respondents who are interested in receiving personalized offers based on their personal data in Great Britain in 2016, by age*

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Source

Release date

April 2017

Region

United Kingdom (Great Britain)

Survey time period

October 6 - 21, 2016

Number of respondents

502 respondents

Age group

18-65 years

Method of interview

Online interview

Supplementary notes

* This question was phrased by the source as follows: "Therefore, they are striving to gain access to personal data incl. address and shopping preferences. Is it desirable for you to receive personalized offers based on you personal data?".

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