Mobile apps used by Italian women in 2019

This statistic shows the apps used most frequently by women in Italy in 2019, broken down by category. According to data, messaging apps were the most used, followed by social networks. 67 percent of female users regularly made use of mail and search engines apps. On average, women regularly used up to six apps on their mobile devices.

Mobile apps used by Italian women in 2019, by category

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Source

In cooperation with
Ipsos
Release date

June 2020

Region

Italy

Survey time period

March and April 2019

Number of respondents

506 respondents

Special properties

women

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Pensa alle APP che hai installato sul tuo smartphone, quali delle seguenti utilizzi regolarmente?"
More than one answer was possible.

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