Social media usage China 2017, by age group

The graph describes the penetration rate of social media in China in 2017, broken down by age group. In that year, more than 69 percent of Chinese people aged from 15 to 19 years were social media users.

Penetration rate of social media in China in 2017, by age group

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Release date

June 2017



Survey time period


Number of respondents

Over 100,000 real-ID registered users (behavior data); 12,000 households (purchasing data)

Method of interview

Online survey

Supplementary notes

The report is based on the following methodologies:
online polling, data mining, mobile behavior data analysis and cross-analysis of purchasing data with social behavior data

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