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Annual growth rate of the social media penetration in China in 2017, by age group

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Growth rate of social media use in China 2017, by age group The graph describes the annual growth rate of the social media penetration in China in 2017, by age group. In that year, the growth rate of the social media penetration among Chinese users aged 60 years and older amounted to 38.2 percent.
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The graph describes the annual growth rate of the social media penetration in China in 2017, by age group. In that year, the growth rate of the social media penetration among Chinese users aged 60 years and older amounted to 38.2 percent.
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Release date
June 2017
Region
China
Survey time period
2017
Number of respondents
Over 100,000 real-ID registered users (behavior data); 12,000 households (purchasing data)
Method of interview
Online survey
Supplementary notes
The report is based on the following methodologies:
online polling, data mining, mobile behavior data analysis and cross-analysis of purchasing data with social behavior data
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