Awareness and consideration of quality seals of online shops in Germany 2019

This statistic illustrates the awareness and consideration of quality seals for online shops in Germany in 2019. Of all the respondents, just over 91 percent reported being aware of quality seals awarded to online shops, while almost 56 percent took claimed to take them into consideration before making a purchase.

Do you know of quality seals for online shops and do you take such quality seals into consideration before making an online purchase?

Share of respondents
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Release date

June 2019



Survey time period


Number of respondents

2,000 internet users

Age group

16 years and older

Supplementary notes

The source does not provide information regarding wording of question. The wording here may therefore differ slightly from that of the survey.

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Statistics on "Online retailers in Germany "

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