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Reasons U.S. consumers break up with brands 2017

This statistic presents the results of the leading reasons consumers break up with brands in the United States in 2017. The survey revealed that 65 percent of consumers in the United States break up with brands because of spamming.

Leading reasons consumers break up with brands in the United States in 2017

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Release date

December 2017


United States

Survey time period


Number of respondents


Method of interview

Online survey

Supplementary notes

* Questions were asked among a wide subset of ages and nationalities in 20 countries across Europe, Asia, Latin America, the Middle East and North America. The results have been collated to help provide relationship counseling to brands in their relationships with customers.

Countries located in Asia Pacific (Australia, Singapore, India, Thailand, China, Japan and Korea) participated in surveys conducted in Q1 2017, remaining countries were surveyed in Q3 2017.

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