E-commerce revenues of Zalando 2009-2019

In 2020, online fashion retailer Zalando had earned 7.98 billion euros through its online sales, an increase compared to the previous year at 6.48 billion euros. The platform was founded in Germany and is currently based in Berlin.

Leading online fashion shop

Zalando is one of the best-known and most successful online shops in Germany, especially among female consumers. Active Zalando customer numbers have only been growing in recent years. When looking at quarterly figures, specifically for the second quarter of 2021, there were 44.5 million online shoppers on Zalando. Five years ago in the same quarter this number amounted to 18.8 million. Zalando ranked third among the 100 most successful online shops in Germany in terms of revenue.

Buying clothes online

Clothing and apparel were the best-selling product group in German online retail, followed by consumer electronics and digital products. In fact, a rising number of German consumers stated they had bought clothing online.