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E-commerce revenues of Zalando 2009-2019

In 2019, online fashion retailer Zalando had earned 6.48 billion euros through its online sales, an increase compared to the previous year at 5.39 billion euros. The platform was founded in Germany and is currently based in Berlin.

Leading online fashion shop

Zalando is one of the best-known and most successful online shops in Germany, especially among female consumers. Active Zalando customer numbers have only been growing in recent years. When looking at quarterly figures, specifically for the second quarter of 2020, there were 34.1 million online shoppers on Zalando. Five years ago in the same quarter this number amounted to 16.4 million. Zalando ranked third among the 100 most successful online shops in Germany in terms of revenue. Still, at the same time Zalando faces its own business challenges, with falling net income figures in 2018 and also losses recorded in previous years. However, Zalando seems to recover with their net income amounting to 99.7 million euros in 2019. Clothing and apparel were the best-selling product group in German online retail, followed by consumer electronics and digital products. In fact, a rising number of German consumers stated they had bought clothing online.

Revenues earned by online retailer Zalando from 2009 to 2019

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Release date

February 2020



Survey time period

2009 to 2019

Supplementary notes

Figures were partially taken from earlier publications of the source.

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Statistics on "Online retailers in Germany "

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