Marketing activities achieved by publishers in Italy 2018, by percentage

This statistic shows the main marketing activities carried out by publishers in Italy in 2018, broken down by publisher size. According to the source, 75.9 percent of big publishers had a press office run by internal human resources, while only 65.7 percent of medium sized publishers and about a half of small publishers had a press office run internally. Besides, 54.3 percent of small publishers achieved social media marketing actions internally, while 7.1 percent of them had an external staff.

Marketing activities achieved by publishers in Italy in 2018, by percentage

Small publishersMedium publishersBig publishers
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Source

Release date

2020

Region

Italy

Survey time period

2018

Supplementary notes

Publishers are classified according to the number of books published during the year in: "small publishers" = from 1 to 10 works; "medium publishers" = from 11 to 50 works; "big publishers" = more than 50 works.

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