Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Italy: marketing activities achieved by publishers 2017, by percentage

Marketing activities achieved by publishers in Italy in 2017, by percentage

by Daniela Coppola, last edited Jan 3, 2019
Italy: marketing activities achieved by publishers 2017, by percentage This statistic shows the main marketing activities carried out by publishers in Italy in 2017, broken down by publisher size. According to the source, 76.4 percent of big publishers had a press office run by internal human resources, while only 71.6 percent of medium sized publishers and about a half of small publishers had a press office run internally. Besides, 50.1 percent of small publishers achieved social media marketing actions internally, while 8.4 percent of them had an external staff.
Show more

Marketing activities achieved by publishers in Italy in 2017, by percentage

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Publishing industry in Germany"
  • Overview
The most important statistics
  • Book market
  • E-book market
  • Newspaper market
  • Magazine market
  • E-papers
  • Forecasts
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.