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Italy: marketing activities achieved by publishers 2017, by percentage

Marketing activities achieved by publishers in Italy in 2017, by percentage

Italy: marketing activities achieved by publishers 2017, by percentage This statistic shows the main marketing activities carried out by publishers in Italy in 2017, broken down by publisher size. According to the source, 76.4 percent of big publishers had a press office run by internal human resources, while only 71.6 percent of medium sized publishers and about a half of small publishers had a press office run internally. Besides, 50.1 percent of small publishers achieved social media marketing actions internally, while 8.4 percent of them had an external staff.
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Marketing activities achieved by publishers in Italy in 2017, by percentage

Small publishersMedium publishersBig publishers
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Small publishersMedium publishersBig publishers
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This statistic shows the main marketing activities carried out by publishers in Italy in 2017, broken down by publisher size. According to the source, 76.4 percent of big publishers had a press office run by internal human resources, while only 71.6 percent of medium sized publishers and about a half of small publishers had a press office run internally. Besides, 50.1 percent of small publishers achieved social media marketing actions internally, while 8.4 percent of them had an external staff.
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