Virtual reality: consumer interest by price point 2017

This statistic shows consumers' potential intention to buy virtual reality devices according to various price tiers, as of June 2017. That year, only 30 percent of consumers would be willing spend more than 200 U.S. dollars on a VR system, when the average all-in price for current options at that time was 875 U.S. dollars.

Share of VR consumers who would consider buying device in the United States, as of 2017, by price point

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Release date

October 2017


United States

Survey time period


Special properties

Consumers who have tried VR

Supplementary notes

Original statement: "Of those who have tried VR, cumulative percentage who would consider buying device to access VR experience above a given price."

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Statistics on "Virtual Reality (VR)"

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