Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017

U.S. consumer view of purchase history based mobile shopping recommendations 2017 This statistic provides information on consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017. During the survey, 48 percent of respondents said such behavior would be acceptable to them as long as they could opt out at any time.
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Share of respondents
It is generally acceptable to me as long as I can opt in and out of these offers 48%
It is acceptable only if the offers are relevant or tied to my purchase history with that retailer or restaurant 41%
It would never be acceptable for me 11%
Share of respondents
It is generally acceptable to me as long as I can opt in and out of these offers 48%
It is acceptable only if the offers are relevant or tied to my purchase history with that retailer or restaurant 41%
It would never be acceptable for me 11%

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Description Source More information
This statistic provides information on consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017. During the survey, 48 percent of respondents said such behavior would be acceptable to them as long as they could opt out at any time.
Show more
Release date
January 2018
Region
United States
Survey time period
December 2017
Number of respondents
200 respondents
Age group
25 years and older
Method of interview
Online survey

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