U.S. consumer view of purchase history based mobile shopping recommendations 2017

Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017

U.S. consumer view of purchase history based mobile shopping recommendations 2017 This statistic provides information on consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017. During the survey, 48 percent of respondents said such behavior would be acceptable to them as long as they could opt out at any time.
Show more

Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017

Loading statistic...
Share of respondents
It is generally acceptable to me as long as I can opt in and out of these offers 48%
It is acceptable only if the offers are relevant or tied to my purchase history with that retailer or restaurant 41%
It would never be acceptable for me 11%
Share of respondents
It is generally acceptable to me as long as I can opt in and out of these offers 48%
It is acceptable only if the offers are relevant or tied to my purchase history with that retailer or restaurant 41%
It would never be acceptable for me 11%
Download Settings Share
Download started
Please be patient - this may take a moment
This statistic provides information on consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017. During the survey, 48 percent of respondents said such behavior would be acceptable to them as long as they could opt out at any time.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Marketing personalization
Marketing personalization

All Information
in one Presentation

Marketing personalization

Everything On "Marketing personalization" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Mobile marketing in the U.S."
  • Budget & tactics
  • Metrics, challenges & effectiveness
  • Consumer perspective
  • Marketer perspective
  • Advertising spending
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.