U.S. view of purchase history-based mobile shopping recommendations 2017, by gender

Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017, by gender

U.S. view of purchase history-based mobile shopping recommendations 2017, by gender This statistic provides information on consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017, broken down by gender. During the survey, 53 percent of female respondents said such behavior would be acceptable to them as long as they could opt out at any time.
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Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017, by gender

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MaleFemale
It is generally acceptable to me as long as I can opt in and out of these offers 44%53%
It is acceptable only if the offers are relevant or tied to my purchase history with that retailer or restaurant 4%33%
It would never be acceptable for me 8%14%
MaleFemale
It is generally acceptable to me as long as I can opt in and out of these offers 44%53%
It is acceptable only if the offers are relevant or tied to my purchase history with that retailer or restaurant 4%33%
It would never be acceptable for me 8%14%
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This statistic provides information on consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017, broken down by gender. During the survey, 53 percent of female respondents said such behavior would be acceptable to them as long as they could opt out at any time.
Show more
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