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Marketing automation (MA) services market size in Japan 2019-2025

Published by Statista Research Department, Nov 26, 2021
The marketing automation (MA) services market in Japan was estimated at close to 45 billion Japanese yen in fiscal year 2020. It was forecast to reach approximately 74 billion yen by 2025. The MA market is part of the digital marketing services market.

Sales value of the marketing automation (MA) services market in Japan from 2019 to 2020 with a forecast until 2025 (in billion Japanese yen)

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Release date

October 2020

Region

Japan

Survey time period

2019 to 2020

Special properties

the market size is based on sales at businesses

Supplementary notes

*Prospect.
**Forecast.

Research targets were service vendors of DMP, MA, CRM/SFA, business card management services for corporate customers, and online sales system vendors, selected based on original criteria.

1 Japanese yen equals 0.0088 U.S. dollars or 0.0076 euros as of November 2021.
Values have been rounded.

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