In 2021, leading media brands posted 52.7 times per week on Twitter, well above the median across all examined industries. By comparison, fashion brands on Twitter generated an average of 2.4 tweets on a weekly basis. Retail brands only tweeted two times per week on average.
Average number of weekly brand posts on Twitter in 2021, by vertical
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DIW. (February 23, 2021). Average number of weekly brand posts on Twitter in 2021, by vertical [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
DIW. "Average number of weekly brand posts on Twitter in 2021, by vertical." Chart. February 23, 2021. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
DIW. (2021). Average number of weekly brand posts on Twitter in 2021, by vertical. Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
DIW. "Average Number of Weekly Brand Posts on Twitter in 2021, by Vertical." Statista, Statista Inc., 23 Feb 2021, https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
DIW, Average number of weekly brand posts on Twitter in 2021, by vertical Statista, https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/ (last visited May 28, 2022)