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Average weekly Twitter brand posts 2021, by vertical

Published by Statista Research Department, May 24, 2022
In 2021, leading media brands posted 52.7 times per week on Twitter, well above the median across all examined industries. By comparison, fashion brands on Twitter generated an average of 2.4 tweets on a weekly basis. Retail brands only tweeted two times per week on average.

Average number of weekly brand posts on Twitter in 2021, by vertical

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Sources

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Release date

February 2021

Region

Worldwide

Survey time period

2021

Supplementary notes

Data is based on "a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2021, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 5,000 as of the same date."

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