U.S. average Black Friday discounts in 2016, by retailer

Average Black Friday discounts in the United States in 2016, by retailer

U.S. average Black Friday discounts in 2016, by retailer This statistic presents the average Black Friday discounts in the United States in 2016, by retailer and product category. At 37.6 percent, Target reported in the highest average discount rate offered during their Black Friday sales.
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Average Black Friday discounts in the United States in 2016, by retailer

TotalElectronicsToys and gamesSmall appliances
Amazon24%28.3%22.1%21.5%
Best Buy32.9%37.4%23.9%37.3%
Target37.6%37.2%35.5%40.2%
Walmart36.6%39.3%29.1%35.5%
TotalElectronicsToys and gamesSmall appliances
Amazon24%28.3%22.1%21.5%
Best Buy32.9%37.4%23.9%37.3%
Target37.6%37.2%35.5%40.2%
Walmart36.6%39.3%29.1%35.5%
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This statistic presents the average Black Friday discounts in the United States in 2016, by retailer and product category. At 37.6 percent, Target reported in the highest average discount rate offered during their Black Friday sales.
Show more
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