Reasons for subscribing to a video on-demand service in the UK Q4 2016, by service

This statistic shows the results of a survey on selected reasons for signing up for and using video on-demand and streaming services in the United Kingdom (UK) as of quarter four 2016, broken down by service provider. The survey found that 35 percent of Netflix users stated to have signed up for the service in order to take advantage of a free trial or promotional offer, whereas two thirds of Amazon Prime subscribers stated to have done so to obtain free shipping.

Reasons for signing up to a video on-demand or streaming service in the United Kingdom (UK) as of 4th quarter 2016, by service

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Release date

August 2017


United Kingdom

Survey time period

October to December 2016

Number of respondents


Supplementary notes

* Netflix users (n=1670); Amazon Prime Video users (n=1255); Now TV users (n=423).
The source adds the following information: "Users include those who either subscribe to or are trialing each service and use it at least once a fortnight."

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