Reasons for subscribing to a video on-demand service in the UK Q4 2016, by service
This statistic shows the results of a survey on selected reasons for signing up for and using video on-demand and streaming services in the United Kingdom (UK) as of quarter four 2016, broken down by service provider. The survey found that 35 percent of Netflix users stated to have signed up for the service in order to take advantage of a free trial or promotional offer, whereas two thirds of Amazon Prime subscribers stated to have done so to obtain free shipping.