Japan: outdoor business market size distribution by category

Light outdoor activity goods and businesses accounted for the majority of sales in the Japanese outdoor business market in 2019. That year, the sales value of light outdoor activities-related goods and services reached around 286 billion Japanese yen.

Sales value distribution of the outdoor business market in Japan in 2019, by category

Characteristic	Sales share
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Release date

December 2020

More information

Region

Japan

Survey time period

2019

Special properties

the market size is based on the sales amount

Supplementary notes

Research targets were domestic manufacturers, wholesalers, retailers of outdoor goods, companies that operate/provide outdoor facilities and services, organizations regarding outdoor activities, etc.

Products, facilities and services relating to any of marine leisure (diving, sea fishing and etc.) and winter sports (skiing, etc.) are not included in the outdoor business market size.

Figures may not add up to 100 percent due to rounding by the source.

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