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Italy: children's influence on parents' buying decisions 2016

To what extent does your child influence your decision to buy the following products?

Italy: children's influence on parents' buying decisions 2016 This statistic illustrates the extent to which parents of children aged between five and nine were influenced by their child when making buying decisions in Italy in 2016. According to the survey, about one in two parents stated they were moderately influenced by their child when it came to buying toys and clothing. Parents were least influenced by their kids when they had to decide whether to buy video games and consoles (44 percent of respondents).
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To what extent does your child influence your decision to buy the following products?

A lotModerately
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A lotModerately
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This statistic illustrates the extent to which parents of children aged between five and nine were influenced by their child when making buying decisions in Italy in 2016. According to the survey, about one in two parents stated they were moderately influenced by their child when it came to buying toys and clothing. Parents were least influenced by their kids when they had to decide whether to buy video games and consoles (44 percent of respondents).
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