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Advertising loyalty index in Russia 2016-2019, by type

Between 2016 and 2019, the loyalty towards outdoor advertising in Russia increased by two percent, meaning that more Russians had a positive or neutral attitude towards this category. A negative index of minus two percent was acquired by internet, radio, and television advertising in 2019.

Advertising loyalty index in Russia from 2016 to 2019, by type*

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Release date

September 2019


Europe, Russia

Survey time period

2016 to 2019

Number of respondents

1,600 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Advertising loyalty index is calculated as the sum of weighted shares of those who positively or neutrally relates to an ad format minus a weighted share of those who negatively relates to it.
This question was phrased by the source as follows: "What is your opinion of television, radio, printed media and internet advertising?"

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