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Advertising loyalty index in Russia 2021, by channel

What is your opinion on the following advertising channels?

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Source

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Release date

September 2021

Region

Europe, Russia

Survey time period

July 2021

Number of respondents

1,600 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

Advertising loyalty index is calculated as the sum of weighted shares of those who positively or neutrally relates to an ad format minus a weighted share of those who negatively relates to it.
This original question was phrased by the source as follows: "Как Вы относитесь к различным форматам рекламы?"

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Statistics on "Advertising in Russia"

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