This statistic presents the results of a survey conducted in Italy as of December 2017 whose aim was to find out whether Italian consumers' purchasing decisions were influenced by the celebrities they follow on social networks. As of the survey period, roughly 82 percent of respondents declared that celebrities' posts on social networks had no effect on their buying behavior.
When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?
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Statistics on Consumer behavior of pet owners in Italy
Overview
6
- Premium Statistic Cat and dog owning households in Italy 2014-2021
- Premium Statistic Share of bird-owners on total pet owners in Italy 2007-2019
- Premium Statistic Share of turtle owners among pet owners in Italy 2007-2019
- Premium Statistic Share of rabbit-owners on total pet owners in Italy 2007-2019
- Premium Statistic Share of fish-owners on total pet owners in Italy 2007-2019
- Premium Statistic Share of small rodent owners among pet owners in Italy 2007-2019
Expenditure and purchase
6
- Premium Statistic CPG demand index of pet food in Italy 2022, by type of pet
- Premium Statistic Food feed to dogs in Italy 2019, by type
- Premium Statistic Food feed to cats in Italy 2019, by type
- Premium Statistic Propensity to purchase products at veterinary office in Italy 2019
- Premium Statistic Most common ways of purchasing pets in Italy 2007-2019
- Premium Statistic Most popular ways of pet adoption in Italy 2007-2019
E-commerce
4
- Premium Statistic Distribution of online sales revenue of dog and cat food in Italy 2019
- Premium Statistic Most popular reasons to buy pet food online in Italy 2020
- Premium Statistic Most popular reasons to buy pet food online in Italy 2020, by age group
- Premium Statistic Most popular reasons to buy pet food online in Italy 2020, by gender
Behavior and awareness
8
- Premium Statistic Share of dogs identified by microchip in Italy 2007-2019
- Premium Statistic Level of awareness of innovative products for dog care in Italy 2019
- Premium Statistic Level of awareness of innovative products for cat care in Italy 2019
- Premium Statistic Most common cat litters used in Italy 2019
- Premium Statistic Most popular dog food brands in Italy 2020
- Premium Statistic Most popular dog food brands in Italy 2020, by macro region
- Premium Statistic Most popular cat food brands in Italy 2020
- Premium Statistic Most popular cat food brands in Italy 2020, by gender
Opinions of veterinaries
4
- Premium Statistic Veterinaries' opinions on the qualities of industrial food for pets in Italy 2020
- Premium Statistic Veterinarians' opinions on their impact on pet food choices in Italy 2020
- Premium Statistic Veterinaries' opinions on the safest nutrition methods for pets in Italy 2020
- Premium Statistic Most popular criteria to choose pets' nutrition methods in Italy 2020
Further related statistics
19
- Italy: social media influence on consumer purchasing decisions 2017, by age group
- Italy: social media influence on consumer purchasing decisions 2017, by product
- Influence of social media on U.S. consumer purchasing decisions 2018
- Reasons for increasing e-commerce activities Thailand 2020
- Online purchase behavior during COVID-19 pandemic Malaysia 2020 by gender
- Reasons for decreasing e-commerce activities Singapore 2020 by gender
- Reasons for decreasing e-commerce activities Malaysia 2020 by gender
- Reasons for decreasing e-commerce activities Indonesia 2020 by gender
- Online purchase behavior during COVID-19 pandemic Singapore 2020, by age group
- Items frequently purchased online during COVID-19 pandemic in Japan 2020, by gender
- Reasons for increasing e-commerce activities Thailand 2020, by gender
- Online purchase behavior during COVID-19 pandemic Malaysia 2020 by age group
- Reasons for increasing e-commerce activities during COVID 19 Philippines 2020
- Influence marketing: U.S. website influence 2014, by type
- Online shopping behavior during COVID-19 pandemic in Japan 2020, by gender
- Online purchase behavior during COVID-19 pandemic Indonesia 2020 by age group
- Online channels influencing purchase decisions among consumers in Canada 2016, by age
- Share of mobile social media shoppers 2014
- Leading types of UGC created by U.S. online shoppers 2017
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Statistics
- Italy: social media influence on consumer purchasing decisions 2017, by age group
- Italy: social media influence on consumer purchasing decisions 2017, by product
- Influence of social media on U.S. consumer purchasing decisions 2018
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- Reasons for decreasing e-commerce activities Singapore 2020 by gender
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- Online purchase behavior during COVID-19 pandemic Singapore 2020, by age group
- Items frequently purchased online during COVID-19 pandemic in Japan 2020, by gender
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Euromedia Research. (December 6, 2017). When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks? [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/
Euromedia Research. "When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?." Chart. December 6, 2017. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/
Euromedia Research. (2017). When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?. Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/
Euromedia Research. "When It Comes to Your Purchase Decisions, Do You Feel Influenced by The Celebrities You Follow on Social Networks?." Statista, Statista Inc., 6 Dec 2017, https://www.statista.com/statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/
Euromedia Research, When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks? Statista, https://www.statista.com/statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/ (last visited March 27, 2023)
When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks? [Graph], Euromedia Research, December 6, 2017. [Online]. Available: https://www.statista.com/statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/