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Italy: social media influence on consumer purchasing decisions 2017
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Italy: social media influence on consumer purchasing decisions 2017
When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?
by Statista Research Department,
last edited
Jan 15, 2018
This statistic presents the results of a survey conducted in Italy as of December 2017 whose aim was to find out whether Italian consumers' purchasing decisions were influenced by the celebrities they follow on social networks. As of the survey period, roughly 82 percent of respondents declared that celebrities' posts on social networks had no effect on their buying behavior.
When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?
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Description
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by Statista Research Department,
last edited
Jan 15, 2018
This statistic presents the results of a survey conducted in Italy as of December 2017 whose aim was to find out whether Italian consumers' purchasing decisions were influenced by the celebrities they follow on social networks. As of the survey period, roughly 82 percent of respondents declared that celebrities' posts on social networks had no effect on their buying behavior.
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- Release date
- December 2017
- Region
- Italy
- Survey time period
- December 1, 2017
- Number of respondents
- 800 respondents
- Age group
- 18 years and older
- Method of interview
- Computer-assisted telephone interviews (CATI)
- Supplementary notes
- Mixed survey type: Computer-assisted telephone interviews (CATI) & Computer-assisted web interviews (CAWI).
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2017
More information
- Region
- Italy
- Survey time period
- December 1, 2017
- Number of respondents
- 800 respondents
- Age group
- 18 years and older
- Method of interview
- Computer-assisted telephone interviews (CATI)
- Supplementary notes
- Mixed survey type: Computer-assisted telephone interviews (CATI) & Computer-assisted web interviews (CAWI).
Other statistics on the topic
+Shopping Behavior
Italy: average time spent when shopping for clothes online 2017, by gender
+Social Media & User-Generated Content
Italy: social media influence on consumer purchasing decisions 2017, by product
+Clothing & Apparel
Italy: summer sales purchase intentions 2017
+Clothing & Apparel
Italy: distribution online sales Italian apparel websites 2016, by type of customer
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Clothing industry: consumers' behavior in Italy
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Statistics on "Clothing industry: consumers' behavior in Italy"
- Consumers' opinion
The most important statistics
- Do you own more articles of clothing than you actually need?Italy: excessive possession of articles of clothing in 2017
- Do you own more clothing accessories than you actually need?Italy: excessive possession of clothing accessories in 2017
- Do you own more bags and purses than you actually need?Italy: excessive possession of bags in 2017
- Do you own more shoes than you actually need?Italy: excessive possession of shoes in 2017
- When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?Italy: social media influence on consumer purchasing decisions 2017
- When it comes to your purchase decisions, to which extent do you feel influenced by the celebrities you follow on social networks?Italy: social media influence on consumer purchasing decisions 2017, by age group
- When it comes to your purchase decisions, in which product categories are you easily influenced by the celebrities you follow on social media sites?Italy: social media influence on consumer purchasing decisions 2017, by product
- Share of individuals believing that the current duration of use of clothing items is shorter compared to the past in Italy in 2016, by genderItaly: opinion on duration of use of clothing items in 2016, by gender
- Consumers' preferences
The most important statistics
- What do Italians prefer to purchase?*Italy: purchasing preferences towards FMCG products 2016
- Preferred articles of clothing for working occasions in Italy in 2016, by genderItaly: preferred clothing items for working in 2016, by gender
- Preferred articles of clothing for a dinner out in Italy in 2016, by genderItaly: preferred clothing items for dinner out in 2016, by gender
- Preferred articles of clothing for comfortable occasions in Italy in 2016, by genderItaly: preferred clothing items for comfortable occasions in 2016, by gender
- Preferred articles of clothing for fashionable and trendy occasions in Italy in 2016, by genderItaly: preferred clothing items for trendy occasions in 2016, by gender
- Preferred articles of clothing to wear during spare time in Italy in 2016, by genderItaly: preferred clothing items for spare time 2016, by gender
- Preferred articles of clothing to wear while staying at home in Italy in 2016, by genderItaly: preferred clothing items for staying home in 2016, by gender
- Shopping behavior
The most important statistics
- For how long can you avoid going shopping?Italy: avoid shopping in 2017
- How much do you agree with the following statements relative to clothes shopping?Italy: perception of clothes shopping in 2017
- Which are the leading reasons why clothes' shopping generates a feeling of euphoria and satisfaction?Italy: clothes' shopping as euphoria and satisfaction in 2017
- How much do you agree with the following statements relative to clothes shopping?Italy: perception of price promotions when shopping for clothes in 2017
- How influenced are you by social media when shopping for clothes?Italy: clothes' shopping and social media influence 2017
- Did it ever happened to you to hide how much did you spent or how many articles did you purchase when shopping for clothes?Italy: hiding expenditures and quantities when shopping for clothes 2017
- Which are the reasons why you hide how much did you spend and how many articled did you purchase when shopping for clothes?Italy: reasons to hide shopping expenditures and quantities 2017
- Online shopping
The most important statistics
- Distribution of ecommerce sales in Italy in 2016, by productItaly: share of ecommerce sales 2016, by product
- Share of internet users who shopped for clothing and sportswear online in Italy in 2016, by age groupShare of internet users buying clothing ad sportswear online 2016, by age group
- Share of Internet users between 25 and 34 years of age who purchased clothing or sportswear online in Italy in 2016, by education levelShare of internet users buying clothing online in Italy 2016, by education level
- Share of Internet users who purchased items of clothing or sportswear online in Italy in 2016, by population densityItaly: share of online clothing purchasers in 2016, by population density
- Online sales value of Italian clothing websites to Italian and foreign shoppers in 2015 and 2016 (in billion euros)Italy: online sales Italian apparel websites to Italian and foreign customers 2016
- Distribution of the online sales of Italian clothing websites in 2016, by type of customer Italy: distribution online sales Italian apparel websites 2016, by type of customer
- Distribution of the online sales of Italian clothing websites to Italian and foreign shoppers in 2016, by type of companyItaly: distribution online sales Italian apparel websites 2016, by type of company
- Online purchase value of Italian clothing shoppers via Italian and foreign websites in 2015 and 2016 (in billion euros)Italy: online purchase Italian clothing buyers via Italian foreign websites 2015-2016
- Sales season
The most important statistics
- As of July 1st, in Italy the summer sale season started. Do you plan to shop during this period? Italy: summer sales purchase intentions 2017
- Compared to last year, what is your budget for the summer sale season? Italy: budget for summer sale season 2017 compared to the previous year
- How much do you trust the price promotions and sales charged during the summer sale season? Italy: trust in price promotion summer sale season 2017 compared to the previous year
- Share of individuals who wait the winter sale season to shop in Italy between 2010 and 2017Survey: individuals waiting winter sale season to shop in Italy in 2010-2017
- Preferred articles purchased during the winter sale season in Italy in 2018, by product typeItaly: purchased articles during winter sale season in Italy 2018, by product
- Average discount expected during winter seasonal sales in Italy in 2017, by product Italy: average discount expected in winter sales 2017, by product
- As a consumer, how safe do you feel when purchasing during the winter sale season? Survey: opinion of consumers on safety during winter sale season 2018
- Cotton clothing
The most important statistics
- Consumers´ most appreciated eco-friendly fibers in Italy in 2016Italy: most appreciated eco-friendly fibers 2016
- Share of cotton clothing best attributes compared to clothing from manmade fibers in Italy in 2015Italy: cotton clothing best attributes in 2015
- Main reasons of concern about the cotton production process in Italy in 2016Italy: concerns about cotton production process 2016
- Do you believe that clothes that usually are made of cotton (as T-shirts) now seem to be made of other fibers?Italy: perceived changes in shops´ clothing supply regarding fibers 2016, by gender
- Share of individuals preferring cotton and cotton blends clothing articles in Italy in 2016, by itemItaly: individuals preferring cotton and cotton blends clothing article 2016
- Animal-free clothing
The most important statistics
- Are you aware of the existence of animal-free alternative fabrics to fur, plumage, leather, wool, and silk?Survey: awareness of animal-free alternative fabrics in Italy in 2015, by type
- Consumers agreement towards animal-free clothing being as comfortable as animal-derived clothing in Italy in 2015Survey: opinion on comfort of animal-free clothing in Italy in 2015
- Consumers agreement towards animal-free shoes being as comfortable as animal-derived footwear in Italy in 2015Survey: opinion on comfort of animal-free shoes in Italy in 2015
- If you really like a certain clothing article, do you buy it anyway even if it is made of animal-derived fabric?Survey: choice between animal-free clothing and personal taste in Italy in 2015
- If it is hard to find animal-free clothing articles, do you directly switch to animal-derived products?Readiness to use animal-clothing when alternatives are hard to find Italy 2015
- Is the choice of animal-free alternative fabrics the new clothing trend?Survey: animal-free clothing trends in Italy 2015
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Statistics on "Clothing industry: consumers' behavior in Italy"
- Do you own more articles of clothing than you actually need?
- Do you own more clothing accessories than you actually need?
- Do you own more bags and purses than you actually need?
- Do you own more shoes than you actually need?
- When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?
- When it comes to your purchase decisions, to which extent do you feel influenced by the celebrities you follow on social networks?
- When it comes to your purchase decisions, in which product categories are you easily influenced by the celebrities you follow on social media sites?
- Share of individuals believing that the current duration of use of clothing items is shorter compared to the past in Italy in 2016, by gender
- Share of individuals believing that quality of clothing items is diminished compared to previous year in Italy in 2016, by gender
- Share of individuals believing that the thickness of clothing items fibers is lower than usual in Italy in 2016, by gender
- Share of individuals believing that the price of clothing items is greater compared to the previous year in Italy in 2016, by gender
- Share of individuals who enjoy wearing denim clothing items in Italy between 2008 and 2016
- What do Italians prefer to purchase?*
- Preferred articles of clothing for working occasions in Italy in 2016, by gender
- Preferred articles of clothing for a dinner out in Italy in 2016, by gender
- Preferred articles of clothing for comfortable occasions in Italy in 2016, by gender
- Preferred articles of clothing for fashionable and trendy occasions in Italy in 2016, by gender
- Preferred articles of clothing to wear during spare time in Italy in 2016, by gender
- Preferred articles of clothing to wear while staying at home in Italy in 2016, by gender
- For how long can you avoid going shopping?
- How much do you agree with the following statements relative to clothes shopping?
- Which are the leading reasons why clothes' shopping generates a feeling of euphoria and satisfaction?
- How much do you agree with the following statements relative to clothes shopping?
- How influenced are you by social media when shopping for clothes?
- Did it ever happened to you to hide how much did you spent or how many articles did you purchase when shopping for clothes?
- Which are the reasons why you hide how much did you spend and how many articled did you purchase when shopping for clothes?
- Distribution of ecommerce sales in Italy in 2016, by product
- Share of internet users who shopped for clothing and sportswear online in Italy in 2016, by age group
- Share of Internet users between 25 and 34 years of age who purchased clothing or sportswear online in Italy in 2016, by education level
- Share of Internet users who purchased items of clothing or sportswear online in Italy in 2016, by population density
- Online sales value of Italian clothing websites to Italian and foreign shoppers in 2015 and 2016 (in billion euros)
- Distribution of the online sales of Italian clothing websites in 2016, by type of customer
- Distribution of the online sales of Italian clothing websites to Italian and foreign shoppers in 2016, by type of company
- Online purchase value of Italian clothing shoppers via Italian and foreign websites in 2015 and 2016 (in billion euros)
- Distribution of online purchases of Italian clothing shoppers via Italian and foreign websites in 2016, by product
- Distribution of the online purchase of Italian clothing shoppers via Italian and foreign websites in 2016, by gender
- Distribution of the online purchase of Italian clothing shoppers via Italian and foreign websites in 2016, by price
- When shopping for clothes online, how much time do you commit to this activity?
- When shopping for clothes online, how much time do you commit to this activity?
- As of July 1st, in Italy the summer sale season started. Do you plan to shop during this period?
- Compared to last year, what is your budget for the summer sale season?
- How much do you trust the price promotions and sales charged during the summer sale season?
- Share of individuals who wait the winter sale season to shop in Italy between 2010 and 2017
- Preferred articles purchased during the winter sale season in Italy in 2018, by product type
- Average discount expected during winter seasonal sales in Italy in 2017, by product
- As a consumer, how safe do you feel when purchasing during the winter sale season?
- Consumers´ most appreciated eco-friendly fibers in Italy in 2016
- Share of cotton clothing best attributes compared to clothing from manmade fibers in Italy in 2015
- Main reasons of concern about the cotton production process in Italy in 2016
- Do you believe that clothes that usually are made of cotton (as T-shirts) now seem to be made of other fibers?
- Share of individuals preferring cotton and cotton blends clothing articles in Italy in 2016, by item
- Are you aware of the existence of animal-free alternative fabrics to fur, plumage, leather, wool, and silk?
- Consumers agreement towards animal-free clothing being as comfortable as animal-derived clothing in Italy in 2015
- Consumers agreement towards animal-free shoes being as comfortable as animal-derived footwear in Italy in 2015
- If you really like a certain clothing article, do you buy it anyway even if it is made of animal-derived fabric?
- If it is hard to find animal-free clothing articles, do you directly switch to animal-derived products?
- Is the choice of animal-free alternative fabrics the new clothing trend?
- Influence of social media on purchasing decisions of consumers in the United States as of May 2018
- Websites most likely to influence purchase decisions according to consumers in the Unites States in 2014, by type
- LGBTQ consumer ratings of people who influence their purchasing of products in the United States in 2019
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- What would make you switch your usual coffee brand?
- Leading factors influencing passenger car purchase decisions in Japan as of December 2014
- U.S. consumers' influences on food buying behavior in 2013 and 2014
- What would make you switch your usual tea brand?
- How often does it happen that you want to have something because you saw a celebrity with it?*
- Ranking of factors that influence apparel purchases for consumers in the United Kingdom (UK) in 2019
- How much do social media typically influence your purchasing decision?
- Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by region
- Primary attitude toward shopping via social media sites or buy buttons according to internet users in the United States as of April 2016
- Ranking of the most implemented social media programs by companies in France in 2018, by type of program*
- Most popular celebrity profiles on Twitter in India as of April 2019, by number of followers (in millions)
- Change in Carlos Slim's wealth from 1st quarter 2014 to 3rd quarter 2016 (in millions of Mexican pesos)
- After making your purchase did you do any of the following online?
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- Most popular South Korean celebrities among people in Australia in 2017
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