This statistic presents the results of a survey conducted in Italy as of December 2017 whose aim was to find out whether Italian consumers' purchasing decisions were influenced by the celebrities they follow on social networks. As of the survey period, roughly 82 percent of respondents declared that celebrities' posts on social networks had no effect on their buying behavior.
When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?
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Euromedia Research. (December 6, 2017). When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks? [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/
Euromedia Research. "When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?." Chart. December 6, 2017. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/
Euromedia Research. (2017). When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/
Euromedia Research. "When It Comes to Your Purchase Decisions, Do You Feel Influenced by The Celebrities You Follow on Social Networks?." Statista, Statista Inc., 6 Dec 2017, https://www.statista.com/statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/
Euromedia Research, When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks? Statista, https://www.statista.com/statistics/795807/social-media-influence-on-consumer-purchasing-decisions-in-italy/ (last visited May 25, 2022)
