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Italy: social media influence on consumer purchasing decisions 2017

Published by H. Tankovska, Jan 28, 2021
This statistic presents the results of a survey conducted in Italy as of December 2017 whose aim was to find out whether Italian consumers' purchasing decisions were influenced by the celebrities they follow on social networks. As of the survey period, roughly 82 percent of respondents declared that celebrities' posts on social networks had no effect on their buying behavior.

When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?

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Source

Release date

December 2017

Region

Italy

Survey time period

December 1, 2017

Number of respondents

800 respondents

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Mixed survey type: Computer-assisted telephone interviews (CATI) & Computer-assisted web interviews (CAWI).

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