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Italy: social media influence on consumer purchasing decisions 2017

When it comes to your purchase decisions, do you feel influenced by the celebrities you follow on social networks?

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Source

Release date

December 2017

Region

Italy

Survey time period

December 1, 2017

Number of respondents

800 respondents

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Mixed survey type: Computer-assisted telephone interviews (CATI) & Computer-assisted web interviews (CAWI).

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Statistics on "Influencer marketing in Italy"

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