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Italy: social media influence on consumer purchasing decisions 2017, by age group

When it comes to your purchase decisions, to which extent do you feel influenced by the celebrities you follow on social networks?

by Statista Research Department, last edited Jan 15, 2018
Italy: social media influence on consumer purchasing decisions 2017, by age group This statistic shows the results of a survey conducted in Italy as of December 2017 whose aim was to find out whether Italian consumers' purchasing decisions were influenced by the celebrities they follow on social networks, sorted by age group. As of the survey period, the highest percentage of respondents that declared to feel influenced by celebrities' posts on social media was found in the 18-24 age category (roughly seven percent). Conversely, around 81 percent of those aged 65 and over stated not to be influenced at all.
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When it comes to your purchase decisions, to which extent do you feel influenced by the celebrities you follow on social networks?

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