Italy: social media influence on consumer purchasing decisions 2017, by age group

This statistic shows the results of a survey conducted in Italy as of December 2017 whose aim was to find out whether Italian consumers' purchasing decisions were influenced by the celebrities they follow on social networks, sorted by age group. As of the survey period, the highest percentage of respondents that declared to feel influenced by celebrities' posts on social media was found in the 18-24 age category (roughly seven percent). Conversely, around 81 percent of those aged 65 and over stated not to be influenced at all.

When it comes to your purchase decisions, to which extent do you feel influenced by the celebrities you follow on social networks?

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Source

Release date

December 2017

Region

Italy

Survey time period

December 1, 2017

Number of respondents

800 respondents

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Mixed survey type: Computer-assisted telephone interviews (CATI) & Computer-assisted web interviews (CAWI).

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Statistics on "Clothing industry: consumers' behavior in Italy"

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