According to recent advertising industry calculations, it is projected that Lebanon's ad spending would decrease by 80.6 percent between 2021 and 2024, making it the market with the lowest ad investment growth in the period. Russia ranked second on this list, with a 60.2 percent decrease in media spending.
Advertising markets with the lowest major media expenditure growth worldwide between 2021 and 2024
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Zenith. (June 8, 2022). Advertising markets with the lowest major media expenditure growth worldwide between 2021 and 2024 [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/795840/global-markets-lowest-media-ad-spend-growth/?__sso_cookie_checker=failed
Zenith. "Advertising markets with the lowest major media expenditure growth worldwide between 2021 and 2024." Chart. June 8, 2022. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/795840/global-markets-lowest-media-ad-spend-growth/?__sso_cookie_checker=failed
Zenith. (2022). Advertising markets with the lowest major media expenditure growth worldwide between 2021 and 2024. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/795840/global-markets-lowest-media-ad-spend-growth/?__sso_cookie_checker=failed
Zenith. "Advertising Markets with The Lowest Major Media Expenditure Growth Worldwide between 2021 and 2024." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/795840/global-markets-lowest-media-ad-spend-growth/?__sso_cookie_checker=failed
Zenith, Advertising markets with the lowest major media expenditure growth worldwide between 2021 and 2024 Statista, https://www.statista.com/statistics/795840/global-markets-lowest-media-ad-spend-growth/?__sso_cookie_checker=failed (last visited March 17, 2025)
Advertising markets with the lowest major media expenditure growth worldwide between 2021 and 2024 [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/795840/global-markets-lowest-media-ad-spend-growth/?__sso_cookie_checker=failed
