Italy: social media influence on consumer purchasing decisions 2017, by product

This statistic shows the results of a survey conducted in Italy as of December 2017. The aim of the survey was to find out the product categories in which Italian consumers were easily influenced by the celebrities they follow on social media. According to the survey results, over 14 percent of respondents declared that celebrities' posts have an effect on their buying behavior when it comes to fashion items and accessories. Conversely, when it comes to books only roughly one percent of respondents stated to be affected.

When it comes to your purchase decisions, in which product categories are you easily influenced by the celebrities you follow on social media sites?

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Source

Release date

December 2017

Region

Italy

Survey time period

December 1, 2017

Number of respondents

800 respondents

Age group

18 years and older

Special properties

Computer-assisted telephone interviews (CATI) & Computer-assisted web interviews (CAWI)

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Mixed survey type: Computer-assisted telephone interviews (CATI) & Computer-assisted web interviews (CAWI).

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Statistics on "Clothing industry: consumers' behavior in Italy"

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