Italy: advertising influence on national & local news websites readers 2017

This chart displays how advertising influenced readers of national and local news websites in Italy in 2017. According to survey results, 71 percent of readers who saw advertisements about a product on a local website were more likely to visit a local store in order to have more information about the product, while 51 percent of readers of national websites searched online further information about the advertised products.

Advertising influence on national and local news websites readers in Italy in 2017

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Source

Release date

March 2017

Region

Italy

Survey time period

January 2017

Number of respondents

1,500 respondents

Age group

18-74 years

Special properties

Readers of local and national news websites

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Statistics on "Advertising consumption and perception"

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