Time spent on broadcast radio worldwide 2018, by generation

A study exploring the daily time spent listening to broadcast radio worldwide found that Millennial internet users spent an average of 53 minutes daily listening to broadcast radio. This differs significantly from the figure pertaining to Gen Z radio listeners, who spent just over half an hour per day with radio and were the most likely group to spend more time streaming music.

Average daily time spent listening to broadcast radio worldwide as of the 4th quarter of 2018, by generation

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Sources

Release date

December 2019

Region

Worldwide

Survey time period

Q3 and Q4 2018

Number of respondents

252,894 respondents

Age group

16-64 years

Special properties

among internet users

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